Social Media Content Strategy

Service Description

A tailored plan to use platforms like Instagram, LinkedIn, or TikTok to engage audiences, boost brand awareness, and drive traffic to your website/services. Data-driven, it aligns with goals like visibility or sales. Value: Saves time with a custom roadmap for authentic audience connection and measurable results (e.g., traffic, conversions). Target Audience: ∙ Standard Tier (<$100K Revenue): Solo-preneurs building a presence on a budget. ∙ Premium Tier ($100K-$500K): Small businesses scaling for leads and integration. Features: ∙ Audience profiling (demographics, platform preferences). ∙ 1-3 platform recommendations (e.g., Instagram for visuals). ∙ Content plan (posts, themes, schedule). ∙ Engagement tactics (hashtags, polls). ∙ Traffic-driving CTAs/links. ∙ KPIs (reach, engagement, CTR) with tracking tools. Tools: Canva, Buffer (Standard); Hootsuite (Premium). PROCESS: Discovery (1 Week): ∙ 30-min (Standard) or 45-min (Premium) Zoom call on goals/challenges. ∙ Analyze profiles with platform analytics. ∙ Research audience/competitors via public data. Strategy (1 Week): ∙ Set goals (e.g., 15% traffic increase). ∙ Pick 1-2 (Standard) or 2-3 (Premium) platforms. ∙ Create 30-day (Standard) or 60-day (Premium) content calendar. ∙ Suggest tools with guides or ROI comparisons. Delivery (1 Week): ∙ Present in 30-min (Standard) or 45-min (Premium) Zoom call. ∙ Deliver PDF (8-10 pages Standard, 12-15 Premium). ∙ Offer 30-min setup call (Standard) or 45-min training (Premium). Follow-Up: ∙ One (Standard) or two (Premium) 30-min check-ins. Deliverables: ∙ Standard: 8-10 page strategy (audience, platforms, calendar, tools), setup call, 1 check-in. ∙ Premium: 12-15 page strategy (analysis, calendar, ROI), training, 2 check-ins, KPI dashboard. Pricing: ∙ Standard: $450+ ∙ Premium: $750+ ∙ Custom: $1,000+ for complex needs. Deposit: 50% upfront ($225/$375). Final payment on delivery. Pay via PayPal/Stripe. Tools: ∙ Google Forms, Zoom, platform analytics, Google Docs, Canva, Google Sheets, Google Drive, HubSpot CRM, Google Data Studio (Premium). Notes: ∙ Standard: Free tools, DIY focus. ∙ Premium: Scalability, team training, ROI focus. ∙ Add-ons: Content ($200/10 posts), ads ($300). [We Outsource these Services]